The 23rd Gastro Alfresco will return in

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23rd Gastro Alfresco 

June 17th – July 31st 2024

The UK’s market-leading, multi award-winning summer promotional campaign, now together with 28th National BBQ Week in one major experiential extravaganza

NEWS FLASH – 1 sponsor slot unexpectedly 

just become re-available!

Enjoy life alfresco!

A unique at-home, outdoor eating & entertaining specific multi-brand experiential sampling campaign supported by major media, social & promotional activations!

Gastro Alfresco – 
at-home alfresco eating & entertaining, the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

The Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that created the discipline of multi-brand marketing in the UK!

*Source The Grocer / Kantar 2023

Experiential sampling RoadShows + Full support!

Gastro Alfresco - Individual campaign summary

  • 1. Gastro Alfresco experiential outdoor eating/entertaining RoadShow sampling

    • 10 days outdoor gastro eating & entertaining RoadShows major Food Festivals/County Shows* across UK.
    • Delivering 20k individual sponsor brand samples/coupons - Brand leaflets & sampling containers included in cost
    • RoadShows reaching 175k & directly engaging with around 135k prime foodie consumers

  • 2. Media - Print/Broadcast/Online

    • Print & on-line; target 100+ pieces of campaign & sponsor editorial & 100 sponsor branded
      competitions - overall coverage 70 million
    • Radio/Online; sponsor branded competitions target 20 stations/sites, coverage 10 million

  • 3. Social & Web

    • Branded Social pages for both Gastro Alfresco & National BBQ Week including sponsor posts - X (twitter)/Facebook/Instagram - target 180k interactions
    • Branded websites - including individual sponsor pages - gastro-alfresco.co.uk & nationalbbqweek.co.uk – target 75k usv’s

  • 4. Promotional & Trade support

    • Celebrity Chef as campaign spokesperson
    • Competition - Win 5 x chef hosted Gastro Alfresco Dinner parties
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive alfresco-eating food & drink categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £2.3 million
      Average minimum RoI x21.5
      Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Alfresco eating & entertaining categories we filled in 2022/3

Beer - San Miguel / Condiments - Encona / Plant-based - Birds Eye Green Cuisine / Wine - La Vieille Ferme / Alfresco retailer - Robert Dyas

Available categories for 2024

Bakery
Beer/Cider
Coffee
Condiments
Dairy & Cheese
Desserts & Ice Cream
Meat-free/Plant-based
Pizza
Protein
Salad & Accompaniments
Snacks
Savoury snacks
Soft drinks & Mixers
Spirits & Aperitifs
Wine & much more…

Join us on a Gastro Alfresco promotional journey

23rd Gastro Alfresco  

Enjoy life alfresco

June 17th – July 31st 2024

Sponsorship

Gastro Alfresco has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Gastro Alfresco and its aims & objectives here:

Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 3rd - 9th 2024

28th National BBQ Week –
BBQ & Gastro-grilling

November 25th - December 1st 2024

6th Get Wine Wise + 13th National Wine Week – Wine Education

21st GA 2023 panel

June 17th - July 31st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

August 12th - 25th 2024

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

Februa.ry 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email