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20th Gastro Alfresco Campaign Performance

• RoadShow reach 580k / 365k engaged samples – av. uplift +342% / +55% • Media reach 24 million worth £753k • Social-media engagements 242k • Average PRoI x7.9
RoadShow coverage 75 large-format stores; 40 Tesco & 35 Sainsbury's + EU Referendum In or Out Pop-ups & Tesco HQ visit to WGC & Gastro Shopperlympics promo
RoadShow reach 580k and directly engaged experiential sampling to 365k, average 65k
 per sponsor
Gastro Shopperlympics
95% FoS/ 90% PoS activation +87% local media visit coverage Average uplift +342% 
on-the-day & +55% 
on-going Media coverage 24 million across 163 titles
Media value £753k Social Media coverage 242k engagements Overall Consumer acceptance +95% Average PRoI x7.0
facebook.com/GastroAlfresco
@GastroAlfresco
@GastroAlfresco

© Gastro Alfresco & all related concepts, devices & images are the Intellectual property of Brand Belief Ltd and are fully protected under Copyright/Intellectual Property Law. All rights reserved. Brand Belief & Gastro Alfresco promotes a responsible & considered attitude towards the consumption of alcohol and fully subscribes to the drinkaware guidelines.

• RoadShow reach 580k / 365k engaged samples – av. uplift +342% / +55% • Media reach 24 million worth £753k • Social-media engagements 242k • Average PRoI x7.9
RoadShow coverage 75 large-format stores; 40 Tesco & 35 Sainsbury's + EU Referendum In or Out Pop-ups & Tesco HQ visit to WGC & Gastro Shopperlympics promo
RoadShow reach 580k and directly engaged experiential sampling to 365k, average 65k
 per sponsor
Gastro Shopperlympics
95% FoS/ 90% PoS activation +87% local media visit coverage Average uplift +342% 
on-the-day & +55% 
on-going Media coverage 24 million across 163 titles
Media value £753k Social Media coverage 242k engagements Overall Consumer acceptance +95% Average PRoI x7.0
facebook.com/GastroAlfresco
@GastroAlfresco
@GastroAlfresco
• RoadShow reach 580k / 365k engaged samples – av. uplift +342% / +55% • Media reach 24 million worth £753k • Social-media engagements 242k • Average PRoI x7.9
RoadShow coverage 75 large-format stores; 40 Tesco & 35 Sainsbury's + EU Referendum In or Out Pop-ups & Tesco HQ visit to WGC & Gastro Shopperlympics promo
RoadShow reach 580k and directly engaged experiential sampling to 365k, average 65k
 per sponsor
95% FoS/ 90% PoS activation +87% local media visit coverage Average uplift +342% 
on-the-day & +55% 
on-going Media coverage 24 million across 163 titles
Gastro Shopperlympics
Media value £753k Social Media coverage 242k engagements Overall Consumer acceptance +95% Average PRoI x7.0
• RoadShow reach 580k / 365k engaged samples – av. uplift +342% / +55% • Media reach 24 million worth £753k • Social-media engagements 242k • Average PRoI x7.9
RoadShow coverage 75 large-format stores; 40 Tesco & 35 Sainsbury's + EU Referendum In or Out Pop-ups & Tesco HQ visit to WGC & Gastro Shopperlympics promo
RoadShow reach 580k and directly engaged experiential sampling to 365k, average 65k
 per sponsor
95% FoS/ 90% PoS activation +87% local media visit coverage Average uplift +342% 
on-the-day & +55% 
on-going Media coverage 24 million across 163 titles
Gastro Shopperlympics
Media value £753k Social Media coverage 242k engagements Overall Consumer acceptance +95% Average PRoI x7.0
facebook.com/GastroAlfresco
@GastroAlfresco
@GastroAlfresco
• RoadShow reach 580k / 365k engaged samples – av. uplift +342% / +55% • Media reach 24 million worth £753k • Social-media engagements 242k • Average PRoI x7.9
RoadShow coverage 75 large-format stores; 40 Tesco & 35 Sainsbury's + EU Referendum In or Out Pop-ups & Tesco HQ visit to WGC & Gastro Shopperlympics promo
RoadShow reach 580k and directly engaged experiential sampling to 365k, average 65k
 per sponsor
95% FoS/ 90% PoS activation +87% local media visit coverage Average uplift +342% 
on-the-day & +55% 
on-going Media coverage 24 million across 163 titles
Gastro Shopperlympics
Media value £753k Social Media coverage 242k engagements Overall Consumer acceptance +95% Average PRoI x7.0