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21st Gastro Alfresco
The Market-leading, Multi Award-winning Fully Integrated Summer Eating & Entertaining Campaign. Now in its 21st Year!

Multi-brand grocery promotional marketing comes of age with the multi award-winning, market leading campaign ‘at home’ eating & entertaining campaign returns at the beginning of July for its 21st anniversary, running till end of August and covering over 75 Large-format Tesco, Sainsbury’s & Asda stores across the UK.

 

- 1 - Engaged Experiential RoadShow
 • 75 large-format stores across Top 3 Multiples
 • 2 Major shopping centres reaching 900k
 • Engaging with 750k min 80k perfect-serve samples per sponsor
 • Supporting FoS, PoS & media support at all visits.
- 2 - Pop-up Engaged Experiential • 'Gastro-on-the-Go' pop ups at key major city locations
- 3 - Mobile Experiential • Money-off coupon app. across any retailer with brand insight options
- 4 - Media / Social Media / Online • Media reach 24 million ABC1 families • National/regional competitions – 250+ titles • Major Social Media focus Facebook, Instagram & Twitter • Gastro-Alfresco website – 350k engagements
- 5 - Promotional • In-store & cross promotional activity • Online coupon redemption
- 6 - Trade Support • At both HQ & store level, including HQ visit, store liaison & stock control

Up to 10 Food & Drink categories available in 2017

Bakery / Beer / Coffee / Condiments / Dairy-cheese / Desserts-puds / Protein / Snacks / Soft drinks / Wine / Pizza / Salad / Accompaniments / Savoury Snacks- pastries / Vegetarian

Rate-card cost per exclusive category £60k

facebook.com/GastroAlfresco
@GastroAlfresco
@GastroAlfresco

© Gastro Alfresco & all related concepts, devices & images are the Intellectual property of Brand Belief Ltd and are fully protected under Copyright/Intellectual Property Law. All rights reserved. Brand Belief & Gastro Alfresco promotes a responsible & considered attitude towards the consumption of alcohol and fully subscribes to the drinkaware guidelines.

21st Gastro Alfresco
The Market-leading, Multi Award-winning Fully Integrated Summer Eating & Entertaining Campaign. Now in its 21st Year!
- 1 - Engaged Experiential RoadShow
 • 75 large-format stores across Top 3 Multiples
 • 2 Major shopping centres reaching 900k
 • Engaging with 750k min 80k perfect-serve samples per sponsor
 • Supporting FoS, PoS & media support at all visits.
- 2 - Pop-up Engaged Experiential • 'Gastro-on-the-Go' pop ups at key major city locations
- 3 - Mobile Experiential • Money-off coupon app. across any retailer with brand insight options
- 4 - Media / Social Media / Online • Media reach 24 million ABC1 families • National/regional competitions – 250+ titles • Major Social Media focus Facebook, Instagram & Twitter • Gastro-Alfresco website – 350k engagements
- 5 - Promotional • In-store & cross promotional activity • Online coupon redemption
- 6 - Trade Support • At both HQ & store level, including HQ visit, store liaison & stock control
facebook.com/GastroAlfresco
@GastroAlfresco
@GastroAlfresco
The Market-leading, Multi Award-winning Fully Integrated Summer Eating & Entertaining Campaign. Now in its 21st Year!
- 1 - Engaged Experiential RoadShow
 • 75 large-format stores across Top 3 Multiples
 • 2 Major shopping centres reaching 900k
 • Engaging with 750k min 80k perfect-serve samples per sponsor
 • Supporting FoS, PoS & media support at all visits.
21st Gastro Alfresco
- 2 - Pop-up Engaged Experiential • 'Gastro-on-the-Go' pop ups at key major city locations
- 3 - Mobile Experiential • Money-off coupon app. across any retailer with brand insight options
- 4 - Media / Social Media / Online • Media reach 24 million ABC1 families • National/regional competitions – 250+ titles • Major Social Media focus Facebook, Instagram & Twitter • Gastro-Alfresco website – 350k engagements
- 5 - Promotional • In-store & cross promotional activity • Online coupon redemption
- 6 - Trade Support • At both HQ & store level, including HQ visit, store liaison & stock control
facebook.com/GastroAlfresco
@GastroAlfresco
@GastroAlfresco
The Market-leading, Multi Award-winning Fully Integrated Summer Eating & Entertaining Campaign. Now in its 21st Year!
- 1 - Engaged Experiential RoadShow
 • 75 large-format stores across Top 3 Multiples
 • 2 Major shopping centres reaching 900k
 • Engaging with 750k min 80k perfect-serve samples per sponsor
 • Supporting FoS, PoS & media support at all visits.
21st Gastro Alfresco
- 2 - Pop-up Engaged Experiential • 'Gastro-on-the-Go' pop ups at key major city locations
- 3 - Mobile Experiential • Money-off coupon app. across any retailer with brand insight options
- 4 - Media / Social Media / Online • Media reach 24 million ABC1 families • National/regional competitions – 250+ titles • Major Social Media focus Facebook, Instagram & Twitter • Gastro-Alfresco website – 350k engagements
- 5 - Promotional • In-store & cross promotional activity • Online coupon redemption
- 6 - Trade Support • At both HQ & store level, including HQ visit, store liaison & stock control