The multi award-winning, market-leading, multi-brand campaign



This Summer - In or Out

What’s your position on this summer’s most topical subject?

No we’re not talking The Referendum and Brexit!  We’re  talking Summer In or Out and whether it will be In or Out for summer eating & entertaining with our market-leading multi award-winning Gastro Alfresco summer grocery experiential, media & promotional campaign.

Vote with your Brand

There’s already phenomenal media focus on the whole In or Out question and it’s only going to get more intense as we move towards Referendum Day.


As this is probably one of the most significant and important decisions facing the UK for at least half a century, we feel that this is a ‘once-in-a-lifetime’ opportunity for brands to jump on the ‘vote wagon’ which is why Gastro Alfresco is going to maximise this with an ‘In or Out’ focused campaign on what will be the hottest ticket, Inside or Outside for the summer?


Launching on Referendum Day, June 23rd and focussing on at-home, summer outdoor eating & entertaining, over the years Gastro has been pivotal in building the market and changing consumer perceptions towards ‘at home’ summer lifestyles and you can get involved in this momentous occasion.

Campaign Launch

Referendum Day

June 23rd 2016

Are You In Or Are You Out

But 2016 Is Going To Be The Best Ever!

The multi award-winning, market-leading Gastro Alfresco campaign returns for the 20th time in June and will once again dominate summer grocery activity!

That's why we've won so many awards!

Last year’s 19th Gastro Alfresco campaign achieved fantastic results for our  major brand sponsors with our RoadShows directly engaging with hundreds of thousands of consumers at both Tesco and Sainsbury’s Extras & Superstores and our media campaigns reaching millions, even the weather was pretty kind to us throughout the summer.

Gastro Alfresco

2014 was great; 2015 was even better!


Engaged Experiential

with a DigitalDimension

New Mobile App now part of campaign

Find Out How Your Brand Can Be Part Of This Summer’s Biggest Grocery Event!

The Gastro Alfresco multi-brand, multi-discipline grocery promotional campaign has been key in growing the UK market for ‘at-home’ alfresco eating & entertaining from £150 million in 1997 to over £7 billion last year!

(Kantar Worldpanel)

 Gastro Alfresco has helped change the way we all live and has fundamentally shaped consumer attitudes to alfresco summer living as well as helping brands and retailers to maximise summer sales!

 (Mintel/The Grocer)

Leading the summer grocery market for 20 years!



© Gastro Alfresco & all related concepts, devices & images are the Intellectual property of Brand Belief Ltd and are fully protected under Copyright/Intellectual Property Law. All rights reserved.

Brand Belief & Gastro Alfresco promotes a responsible & considered attitude towards the consumption of alcohol and fully subscribes to the drinkaware guidelines.