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21st Gastro Alfresco
an altogether better outdoor eating
& entertaining promotional experience
July 18th– August 21st 2022
The UK’s market-leading, multi award-winning summer promotional campaign!
At-home alfresco eating & entertaining ‘comes of age’, the UK’s biggest summer sampling & promotional event!
Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.
Our Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that really created the discipline of multi-brand marketing in the UK!
Following the Covid Lockdowns, outdoor eating & entertaining is now firmly established as the summer’s leading at-home activity.
2022 will see Gastro Alfresco’s 21st anniversary with an enlarged campaign which now includes the option to also include the 26th National BBQ Week with both live RoadShows sampling , with social-sampling plus major media, social, on-line and promotional activity & trade support.
*Source The Grocer / Kantar 2021
Live RoadShows + Full support!
12 days @ major Foodie Festivals, & County Shows reach up to 145k & 25k individual sponsor samples
Radio, print & on-line; 360 items – campaign editorial + branded competitions - coverage 71m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity Chef & Win Gastro Alfresco Dinner party plus downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive alfresco eating, entertaining & BBQ brand categories
Overall campaign value approx; £2.25m
Cost of exclusive category sponsorship <1% of campaign value!
9 RoadShow days reach 115k & 15k samples per sponsor + media, social, promotional & trade support
1. Gastro Alfresco experiential outdoor eating/entertaining RoadShow sampling
2. Media - Print/Broadcast/Online
3. Social & Web
4. Promotional & Trade support
ADD-ON OPTION - 26th National BBQ Week - July 4th - 10th
Bakery
Beer/Cider
Coffee
Condiments
Dairy & Cheese
Desserts & Ice Cream
Meat-free/Plant-based
Pizza
Protein
Salad & Accompaniments
Snacks
Savoury snacks
Soft drinks & Mixers
Spirits & Aperitifs
Wine & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources.
July 18th-Aug 21st 2022
Gastro Alfresco has exclusive product categories, get more info below:
Despite Covid we still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Scheduled to run in June 2022, Covid permitting, and with the option to add-on 26th National BBQ Week, the 21st Gastro Alfresco event will bring together synergistic brands within a programme of combined, integrated experiential sampling RoadShows, plus media, social & promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
26th National BBQ Week –
BBQ & Gastro-grilling
4th Get Wine Wise + 10th National Wine Week – Wine Education
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Mixorama –
At-home cocktails
1st Free From Fortnight + Veggietopia – Free-from & Plant-based
5th It's Lunchtime –
Brunch & Lunch
5th A Better Breakfast + National Deskfast Day – Breakfast
5th Dinner To Dine For -
Big Night In & Meal-treat
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerygurus.co.uk
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our Together Is Better grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email
