The 23rd Gastro Alfresco runs for another....

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23rd Gastro Alfresco 

June 17th – July 31st 2024

The UK’s market-leading, multi award-winning summer promotional campaign, now together with 28th National BBQ Week in one major experiential extravaganza

NEWS FLASH – All sponsor categories filled!

Enjoy life alfresco!

A unique at-home, outdoor eating & entertaining specific multi-brand experiential sampling campaign supported by major media, social & promotional activations!

Gastro Alfresco – 
at-home alfresco eating & entertaining, the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

The Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that created the discipline of multi-brand marketing in the UK!

*Source The Grocer / Kantar 2024

Gastro Alfresco - Individual campaign summary

Alfresco eating & entertaining categories we filled in 2022/3

Beer - San Miguel / Condiments - Encona / Plant-based - Birds Eye Green Cuisine / Wine - La Vieille Ferme / Alfresco retailer - Robert Dyas

Our 2024 Sponsors

Birds Eye Green Cuisine - Plant-based /
Birds Eye Steamfresh - Accompaniments /
Blackstone - BBQ Griddles / Jacob's - Savoury Snacks /
La Vieille Ferme - Wine / Sarson's Dip & Drizzle - Table Sauce

Join us on a Gastro Alfresco promotional journey

23rd Gastro Alfresco  

Enjoy life alfresco

June 17th – July 31st 2024


Gastro Alfresco has exclusive product categories, get more info below:


Find about more about Gastro Alfresco and its aims & objectives below
or call 020 3872 2573

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

21st GA 2023 panel

June 17th - July 31st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

November 25th - December 8th 2024

1st Mixorama –
At-home cocktails

September/October 2024

1st Free From Fortnight + Veganrama – Free-from & Plant-based

Februa.ry 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September/October 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

November 25th - December 8th 2024

6th Get Wine Wise + 13th National Wine Week – Wine Education

May 26th - June 1st 2025

29th National BBQ Week –
BBQ & Gastro-grilling


Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email