The 24th Gastro Alfresco will return in....

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24th Gastro Alfresco 

June 2nd – August 3rd 2025

The UK’s market-leading, multi award-winning summer promotional campaign, in 2025, will once again feature
28th National BBQ Week in a major experiential extravaganza

NEWS FLASH – All 2025 sponsor categories now open!

Enjoy life alfresco!

A unique market-leading, award-winning at-home, outdoor eating & entertaining specific multi-brand experiential sampling campaign supported by media, social & promotional activations!

24th Gastro Alfresco – 
at-home alfresco eating & entertaining, the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

The Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that created the discipline of multi-brand marketing in the UK! *Source The Grocer / Kantar 2024

24th Gastro Alfresco feat. 29th National BBQ Week -
individual campaign summary

Our 2024 sponsors

Birds Eye Green Cusine - Plant-based / Birds Eye Steamfresh - Accompaniments- Blackstone - BBQ Griddles / Jacob's - Savoury Snacks / La Vieille Ferme - Wine /
Sarson's Dip & Drizzle - Condiments

Sponsors categories
we'd like to fill in 2025

Bread & Morning goods / Cakes & treats /Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go / Frozen food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & Much more…

Join us on a Gastro Alfresco promotional journey

24th Gastro Alfresco  

Enjoy life alfresco

June 2nd – August 3rd 2025

Sponsorship

Gastro Alfresco has exclusive product categories, get more info below:

Media

Find about more about Gastro Alfresco and its aims & objectives below
or call 020 3872 2573

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

November 25th - December 8th 2024

6th Get Wine Wise + 13th National Wine Week – Wine Education

April/May 2025

5th It's Lunchtime –
Brunch & Lunch

November 25th - December 8th 2024

1st Mixorama –
At-home cocktails

May 26th - June 1st 2025

29th National BBQ Week –
BBQ & Gastro-grilling

April 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

21st GA 2023 panel

June 2nd - August 3rd 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

April/May 2025

1st Free From Fortnight + Veganrama – Free-from & Plant-based

September2025

5th Dinner To Dine For -
Big Night In & Meal-treat

GG-Award-Sustainable-SMALL

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email