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an altogether better outdoor eating
& entertaining promotional experience
exact date to be confirmed in 2022
Alfresco eating & entertaining ‘comes of age’ with the UK’s biggest summer sampling & promotional event!
Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.
Our Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that really created the discipline of multi-brand marketing in the UK!
Following the Covid Lockdowns, outdoor eating & entertaining is now firmly established as the summer’s leading at-home activity.
2022 will see Gastro Alfresco’s 21st anniversary with an enlarged campaign which includes both live RoadShows sampling , with social-sampling plus major media, social, on-line and promotional activity & trade support.
*Source The Grocer / Kantar 2021
Live RoadShows + Full support!
12 days @ major Foodie Festivals, & County Shows reach up to 180k and 20k individual sponsor samples
Radio, print & on-line; 400 items – campaign editorial + branded competitions - coverage 99m
Campaign & branded social interactions, target 250k + campaign website, 95k usv’s
Celebrity Chef & Win Gastro Alfresco Dinner party plus downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive alfresco eating & entertaining brand categories
Overall campaign value approx; £2.1m
Cost of exclusive category sponsorship <1% of campaign value!
1. Live Alfresco Eating & Entertaining RoadShow sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional & Trade support
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources.
2022 – exact date to be advised
Despite Covid we still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Scheduled to run late summer 2022 and Covid permitting, the 21st Gastro Alfresco event will bring together synergistic brands within an integrated experiential sampling RoadShows, plus media, social & promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Mixorama –
At-home cocktails
25th National BBQ Week +
9th Britain's Best BBQ'er – BBQ
5th Dinner To Dine For -
Big Night In & Meal-treat
1st Free From Fortnight + Veggietopia – Free-from & Plant-based
4th Get Wine Wise + 10th National Wine Week – Wine Education
5th It's Lunchtime –
Brunch & Lunch
21st Gastro Alfresco –
Alfresco eating & entertaining
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerygurus.co.uk
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our Together Is Better grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email
