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21st Gastro Alfresco 

an altogether better outdoor eating
& entertaining promotional experience

July 18th– August 21st 2022

The UK’s market-leading, multi award-winning summer promotional campaign!

Enjoy life alfresco!

A unique at-home, outdoor eating & entertaining category specific multi-brand, multi-channel campaign with 4 key activational areas + add-on option of 26th National BBQ Week!

At-home alfresco eating & entertaining ‘comes of age’, the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

Our Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that really created the discipline of multi-brand marketing in the UK!

Following the Covid Lockdowns, outdoor eating & entertaining is now firmly established as the summer’s leading at-home activity.

2022 will see Gastro Alfresco’s 21st anniversary with an enlarged campaign which now includes the option to also include the  26th National BBQ Week with both live RoadShows sampling , with social-sampling plus major media, social, on-line and promotional activity & trade support.
*Source The Grocer / Kantar 2021

Live RoadShows + Full support!

21st Gastro Alfresco - Campaign summary

Alfresco
RoadShow sampling

12 days @ major Foodie Festivals, & County Shows reach up to 145k & 25k individual sponsor samples

Media

Radio, print & on-line; 360 items – campaign editorial + branded competitions - coverage 71m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 100k usv’s

Promotional &
Trade support

Celebrity Chef & Win Gastro Alfresco Dinner party plus downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Alfresco eating & entertaining categories

Up to 8 Exclusive alfresco eating, entertaining & BBQ brand categories

Value & Cost

Overall campaign value approx; £2.25m

Cost of exclusive category sponsorship <1% of campaign value!

26th National BBQ Week add-on option @ major discount

9 RoadShow days reach 115k & 15k samples per sponsor + media, social, promotional & trade support

4 key activational areas + add-on option - 26th National BBQ Week

Alfresco eating & entertaining product categories we’d love to fill in 2022

Bakery
Beer/Cider
Coffee
Condiments
Dairy & Cheese
Desserts & Ice Cream
Meat-free/Plant-based
Pizza
Protein
Salad & Accompaniments
Snacks
Savoury snacks
Soft drinks & Mixers
Spirits & Aperitifs
Wine & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. 

Join us on a Gastro Alfresco promotional journey

21st Gastro Alfresco  – Enjoy life alfresco

July 18th-Aug 21st 2022

Sponsorship

Gastro Alfresco has exclusive product categories, get more info below:

Media

Find about more about Gastro Alfresco and its aims & objectives here:

Together Is Better in 2022

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite Covid we still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Scheduled to run in June 2022, Covid permitting, and with the option to add-on 26th National BBQ Week, the 21st Gastro Alfresco event will bring together synergistic brands within a programme of combined, integrated experiential sampling RoadShows, plus media, social & promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

July 4th - 10th 2022

26th National BBQ Week –
BBQ & Gastro-grilling

November 7th - 13th 2022

4th Get Wine Wise + 10th National Wine Week – Wine Education

21st GA 2022 panel

July 18th - August 21st - 2022

21st Gastro Alfresco –
Alfresco eating & entertaining

November 21st - December 4th 2022

1st Mixorama –
At-home cocktails

September 5th- September 18th 2022

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

Date to be advised 2022/23

5th It's Lunchtime –
Brunch & Lunch

Sept 26th - Oct 16th 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

Date to be advised - 2022/23

5th Dinner To Dine For -
Big Night In & Meal-treat

GG-Award-Sustainable-SMALL

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our Together Is Better grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email