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The 26th Gastro Alfresco event will return in ...

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26th Gastro Alfresco 

feat. 31st National BBQ Week

June 7th – August 8th 2027

Driving the nations summer outdoor eating habits.

2027, a Strategic Re-Alignment!

2027 marks a strategic re‑alignment of two of the UK’s best‑loved summer campaigns; Gastro Alfresco and National BBQ Week.
In response to the current cost‑of‑living crisis, intensified by the Middle East conflict and its impact on fuel and logistics, we’re shifting to a streamlined, modernised format designed for today’s media landscape.

What’s New for 2027
A high‑impact campaign built around:
• National media
• PR & press office
• Digital & social content
• Influencer partnerships
• Strong partner visibility

And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine Tory, SBM “Super pleased with the results!”
Budweiser Amar, SBM,“Awesome results, cheers to a sizzling  partnership!”
Heinz ~ Bull’s Eye Laura, SBM  “Great participation that worked really well!”
La Vieille Ferme Andy, GM “Superb campaign that’s really helped our success”
Sainsbury’s/Cranswick Mike, SCM “Delighted with the campaign!”
San Miguel Phoebe, SBM “The campaign really worked incredibly well”

The 26th Gastro Alfresco + 31st National BBQ Week
the national celebration of at-home alfresco eating & entertaining !

A More Efficient Investment
The 2026 format delivers significantly lower sponsorship costs than full RoadShow years, while maintaining broad reach and seasonal leadership. Our Heritage Continues
RoadShows remain central to the campaigns’ identity.
RoadShows Return in 2027
We’re already developing a next‑generation experiential programme, with RoadShows returning as the core format from 2027.

  • 2. Media - Print/Broadcast/Online

    • £2.5 million Print & on-line; campaign & sponsor editorial & sponsor branded competitions
    • Plus Radio/Online; sponsor branded competitions

  • 3. Social & Web

    • Branded Social pages for both Gastro Alfresco & National BBQ Week including sponsor posts - X (twitter)/Facebook/Instagram
    • Branded websites - including individual sponsor pages - gastro-alfresco.co.uk & nationalbbqweek.co.uk

  • 4. Promotional & Trade support

    • Celebrity Chef as campaign spokesperson
    • Competition - Win 5 x chef hosted Gastro Alfresco Dinner parties
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive alfresco-eating food & drink categories

  • Campaign Value & Sponsor Cost

    • Previous overall campaign values average £2.5 million average RoI x20
      Individual, exclusive sponsor catgeory cost, less than <0.5 of campaign value

Previous sponsors include

Birds Eye Green Cuisine - Plant-based / Birds Eye Steamfresh - Accompaniments / Budweiser - Beer / Hellmann's - Mayonnaise / Heinz/Bull's Eye - BBQ Sauce / Jacob's - Savoury Snacks /La Vieille Ferme - Wine /San Miguel - Beer /Walkers MAX - Snacks

Sponsors categories
we'd like to fill in the next campaign

Bread & Morning goods / Cakes & treats / Cheese/ Condiments / Desserts & Ice Cream / Food-to-Go / Frozen food / Milk / Pizza & Pasta / Protein / Ready meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Yoghurt / Beer / Cider / Spirits / Wine & much more…

Enjoy life alfresco

26th Gastro Alfresco

June 7th - August 8th 2027

Plus running in tandem with

31st National BBQ Week

May 31st - June 6th 2027

Info for 26th Gastro Alfresco now here!

Gastro Alfresco has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Gastro Alfresco and its aims & objectives below
or call 020 3872 2573

Media info email

Together Is Better in 2027

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

November 23rd - 29th 2026

15th National Wine Week –
Wine Education

May 31st - June 6th 2027

31st National BBQ Week –
BBQ & Gastro-grilling

March 2027

1st Free-from Fortnight + Veganrama
- Free-from & Plant-based

June 7th - August 8th 2027

26th Gastro Alfresco –
Alfresco eating & entertaining

November 28th- December 5th 2027

2nd Mixorama –
At-home cocktails

April 2027

4th A Better Breakfast + National Deskfast Day – Breakfast

September 2027

5th It's Lunchtime –
Brunch & Lunch

December 2027

1st Come Diet With Us –
Dietary & Weight-loss

May 2027

3rd BeerathoN –
Ales / Beers / Ciders

October 2027

5th Dinner To Dine For -
Big Night In & Meal-treat

Facebook-f Instagram X-twitter

Grocerama – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with, is solely by way of sponsorship and/or agreement with:
Grocerama Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email