Next year Gastro Alfresco will return in

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23rd Gastro Alfresco 

Just two exclusive categories now remaining!
Don’t miss out contact us now!

June 17th – July 21st 2024

The UK’s market-leading, multi award-winning
summer promotional campaign!

Enjoy life alfresco!

A unique at-home, outdoor eating & entertaining category specific multi-brand, multi-channel campaign with 4 key activational areas!

Gastro Alfresco – 

at-home alfresco eating & entertaining, the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

Our Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that really created the discipline of multi-brand marketing in the UK!

*Source The Grocer / Kantar 2023

Experiential sampling RoadShows + Full support!

Campaign summary - 4 key activation areas

Alfresco eating & entertaining categories we filled in 2022/3

Beer - San Miguel / Condiments - Encona / Plant-based - Birds Eye Green Cuisine / Wine - La Vieille Ferme / Alfresco retailer - Robert Dyas

Available categories for 2024

Dairy & Cheese
Desserts & Ice Cream
Salad & Accompaniments
Savoury snacks
Soft drinks & Mixers
Spirits & Aperitifs
Wine & much more…

Join us on a Gastro Alfresco promotional journey

23rd Gastro Alfresco  – Enjoy life alfresco

June 17th – July 21st 2024


Gastro Alfresco has exclusive product categories, get more info below:


Find about more about Gastro Alfresco and its aims & objectives here:

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 27th - June 2nd 2024

28th National BBQ Week –
BBQ & Gastro-grilling

November 25th - December 1st 2024

6th Get Wine Wise + 13th National Wine Week – Wine Education

21st GA 2023 panel

June 17th - July 21st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

August 26th - September 8th 2024

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

Februa.ry 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast


Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our Together Is Better grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email