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The 25th Silver Anniversary Gastro Alfresco event will return in...

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25th Gastro Alfresco 

feat. 30th National BBQ Week

June 8th – August 2nd 2026

Featuring: 1. Experiential RoadShows @ top festivals & shows, 2. Major media coverage, 3. Targetted social & on-line 

& 4. Key promotions.

Sponsorship opportunities now open for 2026 – Request the combined
  25th Gastro Alfresco + 30th National BBQ Week  campaign deck here

Celebrating & promoting at-home summer alfresco eating & entertaining!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

The Gastro Alfresco campaign has won multiple grocery marketing awards, and it helped create the discipline of multi-brand marketing in the UK!  *Source The Grocer / Kantar 2024

And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine Tory, SBM “Super pleased with the results!”
Budweiser Amar, SBM,“Awesome results, cheers to a sizzling  partnership!”
Heinz ~ Bull’s Eye Laura, SBM  “Great participation that worked really well!”
La Vieille Ferme Andy, GM “Superb campaign that’s really helped our success”
Sainsbury’s/Cranswick Mike, SCM “Delighted with the campaign!”
San Miguel Phoebe, SBM “The campaign really worked incredibly well”

The Silver Anniversary 25th Gastro Alfresco + 30th National BBQ Week
will be our biggest ever celebration of at-home alfresco eating & entertaining !

  • 1. Experiential outdoor eating/entertaining RoadShow sampling

    • Outdoor alfresco eating & entertaining RoadShows at major Festivals/County Shows across UK during summer 2026.
    • Delivering 300k individual sponsor brand samples/coupons and engaging with prime foodie consumers

  • 2. Media - Print/Broadcast/Online

    • £2.5 million Print & on-line; campaign & sponsor editorial & sponsor branded competitions
    • Plus Radio/Online; sponsor branded competitions

  • 3. Social & Web

    • Branded Social pages for both Gastro Alfresco & National BBQ Week including sponsor posts - X (twitter)/Facebook/Instagram
    • Branded websites - including individual sponsor pages - gastro-alfresco.co.uk & nationalbbqweek.co.uk

  • 4. Promotional & Trade support

    • Celebrity Chef as campaign spokesperson
    • Competition - Win 5 x chef hosted Gastro Alfresco Dinner parties
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive alfresco-eating food & drink categories

  • Campaign Value & Sponsor Cost

    • Previous overall campaign values average £2.5 million average RoI x20
      Individual, exclusive sponsor catgeory cost, less than <0.5 of campaign value

Previous sponsors include

Birds Eye Green Cuisine - Plant-based / Birds Eye Steamfresh - Accompaniments / Budweiser - Beer / Hellmann's - Mayonnaise / Heinz/Bull's Eye - BBQ Sauce / Jacob's - Savoury Snacks /La Vieille Ferme - Wine /San Miguel - Beer /Walkers MAX - Snacks

Sponsors categories
we'd like to fill in 2026

Bread & Morning goods / Cakes & treats / Cheese/ Condiments / Desserts & Ice Cream / Food-to-Go / Frozen food / Milk / Pizza & Pasta / Protein / Ready meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Yoghurt / Beer / Cider / Spirits / Wine & much more…

Enjoy life alfresco

Join us on a Gastro Alfresco promotional journey in 2026

25th Gastro Alfresco

June 8th - August 2nd 2026

Plus running in tandem with

30th National BBQ Week

May 25th - 31st 2026

Sponsorship for Silver Anniversary 25th Gastro Alfresco now open!

Gastro Alfresco has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Gastro Alfresco and its aims & objectives below
or call 020 3872 2573

Media info email

Together Is Better in 2026/7

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 2026

3rd BeerathoN –
Ales / Beers / Ciders

September 2026

5th It's Lunchtime –
Brunch & Lunch

May 25th - 31st 2026

30th National BBQ Week –
BBQ & Gastro-grilling

November 23rd - 29th 2026

15th National Wine Week –
Wine Education

February 2027

5th Dinner To Dine For -
Big Night In & Meal-treat

June 8th - August 2nd 2026

25th Gastro Alfresco –
Alfresco eating & entertaining

November 23rd- December 6th 2026

1st Mixorama –
At-home cocktails

April 2027

4th A Better Breakfast + National Deskfast Day – Breakfast

August 2026

1st Free-from Fortnight + Veganrama –
Free-from & Plant-based

January 2027

1st Come Diet With Us –
Dietary & Weight-loss

Facebook-f Instagram X-twitter

Grocerama – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with, is solely by way of sponsorship and/or agreement with:
Grocerama Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email