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21st Gastro Alfresco

an altogether better outdoor eating
& entertaining promotional experience

exact date to be confirmed in 2022

Enjoy life alfresco!

A unique at-home, outdoor eating & entertaining category specific multi-brand, multi-channel campaign with 4 key activational areas!

Alfresco eating & entertaining ‘comes of age’ with the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

Our Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that really created the discipline of multi-brand marketing in the UK! 

Following the Covid Lockdowns, outdoor eating & entertaining is now firmly established as the summer’s leading at-home activity.  

2022 will see Gastro Alfresco’s 21st anniversary with an enlarged campaign which includes both live RoadShows sampling , with social-sampling plus major media, social, on-line and promotional activity & trade support.
*Source The Grocer / Kantar 2021

Live RoadShows + Full support!

Campaign summary

Live RoadShow sampling

12 days @ major Foodie Festivals, & County Shows reach up to 180k and 20k individual sponsor samples


Radio, print & on-line; 400 items – campaign editorial + branded competitions - coverage 99m

Social & Web

Campaign & branded social interactions, target 250k + campaign website, 95k usv’s

Promotional &
Trade support

Celebrity Chef & Win Gastro Alfresco Dinner party plus downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Alfresco eating & entertaining categories

Up to 8 Exclusive alfresco eating & entertaining brand categories

Value & Cost

Overall campaign value approx; £2.1m

Cost of exclusive category sponsorship <1% of campaign value!

4 key activational areas

Alfresco eating & entertaining product categories we’d love to fill in 2022

Bakery Beer/Cider Coffee Condiments Dairy & Cheese Desserts & Ice Cream Meat-free Pizza Protein Salad & Accompaniments Snacks Savoury snacks Soft drinks & Mixers Spirits & Aperitifs Vegetarian Wine & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. 

Join us on a Gastro Alfresco promotional journey

21st Gastro Alfresco – Enjoy life alfresco

2022 – exact date to be advised


Gastro Alfresco has exclusive product categories, get more info below:
Sponsorship info email


Find about more about Gastro Alfresco and it aims & objectives here:
Media info email

Together Is Better in 2022

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite Covid we still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Scheduled to run late summer 2022 and Covid permitting, the 21st Gastro Alfresco event will bring together synergistic brands within an integrated experiential sampling RoadShows, plus media, social & promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

May 2nd - 22nd 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

November 21st - December 4th 2022

1st Mixorama –
At-home cocktails

June 6th - 26th 2022

25th National BBQ Week +
9th Britain's Best BBQ'er – BBQ

Oct. 3rd - 23rd (Date TBC) - 2022

5th Dinner To Dine For -
Big Night In & Meal-treat

July 8th - 24th 2022

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

Nov. 7th - 13th (Date TBC) - 2022

4th Get Wine Wise + 10th National Wine Week – Wine Education

August 29th - September 18th 2022

5th It's Lunchtime –
Brunch & Lunch

Group 119@2x

Date to be advised - 2022

21st Gastro Alfresco –
Alfresco eating & entertaining


Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our Together Is Better grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email