The 24th Gastro Alfresco will return in....

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24th Gastro Alfresco 

June 2nd – August 3rd 2025

The UK’s market-leading, multi award-winning promotional campaign, in 2025, will again feature National BBQ Week in a major summer experiential extravaganza

NEWS FLASH – All 2025 sponsor categories now open!

24th Gastro Alfresco – 
at-home alfresco eating & entertaining, the UK’s biggest summer sampling & promotional event!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

The Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that created the discipline of multi-brand marketing in the UK! *Source The Grocer / Kantar 2024

24th Gastro Alfresco feat. 29th National BBQ Week -
£4 million value campaign summary

  • 1. Gastro Alfresco experiential outdoor eating/entertaining RoadShow sampling

    • Outdoor alfresco eating & entertaining RoadShows major Food Festivals/County Shows* across UK.
    • Delivering 40k individual sponsor brand samples/coupons - Full activation & Brand leaflets included in cost
    • RoadShows reaching 475k & directly engaging with around 280k prime foodie consumers

  • 2. Media - Print/Broadcast/Online

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 70 million
    • Radio/Online; sponsor branded competitions, coverage 10 million

  • 3. Social & Web

    • Branded Social pages for both Gastro Alfresco & National BBQ Week including sponsor posts - X (twitter)/Facebook/Instagram
    • Branded websites - including individual sponsor pages - gastro-alfresco.co.uk & nationalbbqweek.co.uk

  • 4. Promotional & Trade support

    • Celebrity Chef as campaign spokesperson
    • Competition - Win 5 x chef hosted Gastro Alfresco Dinner parties
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive alfresco-eating food & drink categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value £4 million
      Average RoI x20+
      Individual, exclusive sponsor catgeory cost, less than <0.75 of campaign value

Our 2024 sponsors

Birds Eye Green Cusine - Plant-based / Birds Eye Steamfresh - Accompaniments- Blackstone - BBQ Griddles / Jacob's - Savoury Snacks / La Vieille Ferme - Wine /
Sarson's Dip & Drizzle - Condiments

Sponsors categories
we'd like to fill in 2025

Bread & Morning goods / Cakes & treats /Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go / Frozen food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & Much more…

Join us on a Gastro Alfresco promotional journey

24th Gastro Alfresco  

Enjoy life alfresco

June 2nd – August 3rd 2025

Sponsorship

Gastro Alfresco has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Gastro Alfresco and its aims & objectives below
or call 020 3872 2573

Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

December 2nd - 8th 2024

13th National Wine Week –
Wine Education

May 26th - June 1st 2025

29th National BBQ Week –
BBQ & Gastro-grilling

April 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

21st GA 2023 panel

June 2nd - August 3rd 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

April/May 2025

1st Free From Fortnight + Veganrama – Free-from & Plant-based

September2025

5th Dinner To Dine For -
Big Night In & Meal-treat

April/May 2025

5th It's Lunchtime –
Brunch & Lunch

November 25th - December 8th 2025

1st Mixorama –
At-home cocktails

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email