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24th Gastro Alfresco 

feat. 29th National BBQ Week

June 2nd – July 6th 2025

The UK’s market-leading, multi award-winning promotional campaign, in 2025, will again feature the 29th National BBQ Week in a major summer experiential extravaganza!

NEWS FLASH – BOGOF deal sponsor categories now open!

Celebrating & promoting at-home summer alfresco eating & entertaining!

Alfresco eating & entertaining has seen one of the biggest increases in UK grocery with an 21% YoY growth to a level in excess of £7.5 billion*.

The Gastro Alfresco promotion has not only won multiple grocery marketing awards, it’s also the campaign that created the discipline of multi-brand marketing in the UK! *Source The Grocer / Kantar 2024

A grocery BOGOF, 2 campaigns for the price of one!

24th Gastro Alfresco feat. 29th National BBQ Week -
£2 million value campaign summary

  • 1. Gastro Alfresco experiential outdoor eating/entertaining RoadShow sampling

    • 10 days of outdoor alfresco eating & entertaining RoadShows at major Food Festivals/County Shows across UK.
    • Delivering 40k individual sponsor brand samples/coupons - Full activation & Brand leaflets included in cost
    • RoadShows reaching 475k & directly engaging with around 280k prime foodie consumers

  • 2. Media - Print/Broadcast/Online

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 70 million
    • Radio/Online; sponsor branded competitions, coverage 10 million

  • 3. Social & Web

    • Branded Social pages for both Gastro Alfresco & National BBQ Week including sponsor posts - X (twitter)/Facebook/Instagram
    • Branded websites - including individual sponsor pages - gastro-alfresco.co.uk & nationalbbqweek.co.uk

  • 4. Promotional & Trade support

    • Celebrity Chef as campaign spokesperson
    • Competition - Win 5 x chef hosted Gastro Alfresco Dinner parties
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive alfresco-eating food & drink categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value £2 million average RoI x20
      Individual, exclusive sponsor catgeory cost, less than <0.5 of campaign value

Our 2024 sponsors

Birds Eye Green Cusine - Plant-based / Birds Eye Steamfresh - Accompaniments- Blackstone - BBQ Griddles / Jacob's - Savoury Snacks / La Vieille Ferme - Wine /
Sarson's Dip & Drizzle - Condiments

Sponsors categories
we'd like to fill in 2025

Bread & Morning goods / Cakes & treats /Cereals & Cereal bars / Cheese/ Condiments / Desserts & Ice Cream / Food-to-Go / Frozen food / Milk / Pizza & Pasta / Protein / Ready meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Yoghurt / Beer / Cider / Spirits / Wine & much more…

Join us on a Gastro Alfresco promotional journey

24th Gastro Alfresco

feat. 29th National BBQ Week

June 2nd– July 6th 2025

Enjoy life alfresco

Sponsorship

Gastro Alfresco has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Gastro Alfresco and its aims & objectives below
or call 020 3872 2573

Media info email

Together Is Better in 2025

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 26th - June 1st 2025

29th National BBQ Week –
BBQ & Gastro-grilling

September 2025

1st Free-from Fortnight + Veganrama –
Free-from & Plant-based

21st GA 2023 panel

June 2nd - July 6th 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

October 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

July 11th - 24th 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

November 24th - 30th 2025

14th National Wine Week –
Wine Education

August 2025

5th It's Lunchtime –
Brunch & Lunch

December 1st - 7th 2025

1st Mixorama –
At-home cocktails

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Grocerama – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is BetterTM grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional grocery marketing! All our Together Is Better category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in, or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email